With the rise of the gigabit internet, millions of people have been forced to spend extra money on calling plans, and for the first time in nearly a decade, a call rise benefit will be available to all.The call rise benefits are aimed at people who have a high number of calls or texts, as well as people who can't afford the full-price phone plan that comes with a gigabit connection.But with the in...
Netflix, Google, and other tech giants are taking their battle to Netflix to the big river.
Here’s what’s next for the streaming giant as it continues its push to make big bandwidth decisions.1.
Google Fiber to bring more fiber to homesThe company is looking to bring gigabit Internet to a few dozen US cities and states.
That’s not all it’s looking to do, though, with plans to also build gigabit services to cities across the country, including Philadelphia, San Francisco, New York, Atlanta, Atlanta-Sandy Springs, Nashville, Memphis, and Cincinnati.
As the company’s chief financial officer, Eric Schmidt, explained in a recent speech at the University of Waterloo, the company sees gigabit broadband as the way forward.
“We’re going to bring 100 percent fiber to every home in the United States by 2020, or faster than anyone has done before,” Schmidt said.
“And I don’t care where it comes from.”
Schmidt also said that Google Fiber is committed to expanding service in the future, as long as the company doesn’t have to pay for infrastructure.2.
Comcast, Verizon, and others to join Netflix’s war against ComcastAs Netflix has been aggressively working to secure gigabit internet for its subscribers, it’s been working to get the best deals for Comcast, its other big cable rival, as well.
In a new filing with the Federal Communications Commission, Comcast and other broadband providers said they’re looking to “work together to create a comprehensive and competitive market in the areas of cable, wireless, fixed wireless, satellite, and mobile broadband.”
In other words, the two companies will be fighting against each other in an effort to maximize their respective profits.
Comcast and Verizon have been working together on a massive cable bundle, dubbed the “Grand Bargain,” and have also worked to increase the amount of data that cable subscribers get over the course of a month.
The merger would allow both companies to compete on the same cable internet services, though it’s not clear if that’s actually what Comcast and Netflix want to do.3.
Netflix to add 3,000 more Netflix employees to its workforceIn a blog post earlier this year, Netflix’s Chief Content Officer, Roy Price, said the company was going to add “three million more Netflix associates and a million more people working on our video and video content.”
The company’s new job description specifically references Netflix’s existing talent, with more than 50 percent of Netflix’s total staff working on video, and many of those jobs are currently based in the US.
The new hires would be added to the Netflix roster of 4,000 additional workers.4.
Amazon, Netflix, and more to join Fight for the FutureAs the fight over Comcast’s proposed merger continues, Netflix has also been trying to convince regulators to let it join the battle.
In August, Netflix launched a petition that it claims will be signed by more than 3 million people calling for the merger to be stopped.
While the petition has been rejected by the FCC, Netflix is continuing to pressure regulators in other ways, including by taking to the streets and lobbying against Comcast’s plan.
Netflix is also trying to raise money from other investors, including a handful of hedge funds.
As it turns out, Netflix and other internet companies can also use the money from their investments to fund the fight against Comcast and the other companies that they’re battling.
In the end, though Netflix may not be able to join Comcast’s massive broadband battle in the near future, it is fighting against its own merger.